Central Technical College sponsors Umlazi school in Top Gear Challenge

Come down to The Sunzone at the Suncoast Casino and Entertainment World this Saturday, 17 May, and witness Central Technical College sponsor Durban’s youngest F1 car designers and creators at the Top Gear F1 Schools Challenge.
Central Technical College sponsors Umlazi school in Top Gear Challenge
The Educor Group will be sponsoring three schools this year in support of technology and engineering in Secondary schools, which is the preamble to the Top Gear Festival to take place this June.

Umlazi Comtech of Umlazi, Durban Girls’ College of Musgrave and Crossmoor Secondary School of Chatsworth were the lucky schools who were chosen because of their commitment and passion for creative education.

Umlazi Comtech, a Comprehensive Technical High School received a whopping R25,000 sponsorship from Central Technical College (CTC), a division of Educor, to assist them in the competition. This includes the branding of the cars, uniforms, pit stands, portfolio layout and print, as well as giveaways for the competition day.

According to the Managing Executive of CTC, Devan Munien, “This project is in line with the brand’s objective to invest in the technical and business students of the future. The team at Umlazi Comtech demonstrated both passion and skill, and was the perfect fit.”

Central Technical College boasts a unique learning experience within the Further Education and Training (FET) sector. It offers affordable, top-quality private education to Technical and Business Studies students, empowering them to succeed in a wide variety of fields.

The team named Umlazi Comtech Strivers (UCS), will compete against 12 teams and nine other schools from in and around Durban, all in a bid to design and create an F1 car of the future.

Speaking to the ecstatic Head of Department, Mr Nzama, at Umlazi Comtech, he said, “Having Central Technical College come on board to assist us was a dream come true. This is the second year we are participating in the competition and I can proudly say that it has been a greater experience. Last year we went into the event without sponsorship, which affected our overall points in the competition. The pupils have worked really hard, overcoming a considerable amount of shortfalls, and still strived to be the best they can be. They have put in long hours, especially with the guidance and assistance from the CTC team, and we hope that the new knowledge they have gained shines through in their project.”

According to the Project Manager of the Top Gear Festival Legacy Initiative, Anna Sacks, each school has been sponsored 3D CAD software by Autodesk. The Industrial Engineering Department at Durban University of Technology, along with Modena Design Centre Durban, mentored and assisted Umlazi Comtech with the technical and IT aspects of designing the F1 cars. The Department of Transport – Technology Transfer Centre has also supported the initiative by sponsoring each team with a race kit – which includes four black fusion wheels and axels, sandpaper, screw eyes and the vital block of balsa wood.

Anna said, “The F1 in Schools Challenge is designed specifically to inspire students to use computer software to learn about physics, aerodynamics, design, manufacturing, branding, graphics, sponsorship, marketing, leadership, teamwork, media skills and financial strategy and apply them in a practical, imaginative, competitive and exciting way.”

Together, the aim of The F1 in Schools Challenge is to inspire, empower and educate pupils, whilst providing them with an entertaining twist.

The power of direct mail

It is fair to say that direct mail is a discipline with a bad reputation. Thanks to the 90s and its sweepstakes junk mail and windscreen flyer drops, coupled with the digital age’s spam email and m-spam, many marketers overlook the tool before considering the benefits.
Today, marketers stick with the tried and tested traditional above-the-line media and with the ever-increasing focus on digital and social media, attribute a large portion of the budget to online marketing. In this instance, direct marketing might consist of little more than a personalised HTML email which attempts to create the feeling of speaking directly to the customer. A fundamental flaw with this is that you know little about the customer that is being targeted.

Sam Hewitson, Boomtown Business Unit Manager, comments saying: “Direct is shifting from response to engagement and can enhance traditional brand-building campaigns.

“When you have a niche audience and are able to uncover unique insights about the person you are selling to, a well-crafted direct marketing piece can yield excellent results. It is also a highly measurable and easier to track return on investment, which is so important today.”

A great example of this, is the Aggreko ‘Always On’ campaign. Aggreko, a global leader in temporary power supply, needed to raise awareness of its solutions within the mining and manufacturing sectors in South Africa. The creative team at Boomtown were charged with the task to raise awareness of the brand and turn contacts into sales. The agency provided a complete solution, starting with researching the top 500 mining and manufacturing companies in South Africa. From there, its in-house tele-research unit drilled down to identify the specific person Aggreko needed to be speaking to.

Once the data was verified, recipients received a black box containing a device with a simple switch indicating off and on. When the user flicked the switch to turn it off, an orange hand popped out and flicked the switch back on. Boomtown Creative Director Andrew MacKenzie adds: “The message behind the piece was to make sure your mine or plant is always on. This simple message was conveyed in a memorable and fun way which not only created talk-ability, thereby increasing brand affinity, but the campaign also yielded an almost unheard-of positive response rate of 56%.” The three-dimensional direct marketing piece was the focal point, but it was strongly supported by traditional media, all driving potential customers to a central phone number and dedicated campaign website which allowed the campaign’s success to be tracked.

Another recent example of a creative award-winning direct marketing piece is ‘The World’s First Stethoscope Radio Ad’, created for non-profit organisation, African Healthcare Placements (AHP). AHP wanted to draw enthusiastic graduate doctors from the US and Europe to work in Africa and improve medical care and gain invaluable experience across Africa.

To stand out from the crowd and draw attention to the needs of the continent, Doctors place their stethoscope on the box, where a pressure sensor activates an audio clip. MacKenzie adds: “We knew all graduating doctors have a stethoscope, so we devised an idea which also encouraged sharing amongst their peers.”

From 50 boxes sent, handfuls ofdoctors have been placed, and statistics show that each doctor will touch 80,000 lives over the course of their career.

This campaign won Boomtown a Clio Healthcare Award and most recently, a Cannes Lion.

These two highly effective, creative and award-winning campaigns arguably yielded far better results than any ‘traditional’ media could have. So the next time you are considering your communications strategy, if you have a limited budget to work with but a specific message and insight, don’t dismiss direct marketing.

5 Ways To Evaluate A Cell Phone Before Making A Buying Decision

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Free Trial Phone Chat Line – Get Started With Phone Chatting Solution

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Samsung G600 Mobile Phone Review – Click With the Camera Phone of Tomorrow

Of all of the mobile phone manufacturers and designers in the world over the last few years, Samsung has arguably made the most progress. It has stepped up to the plate with design after design that has been both beautiful to look at and technologically advanced as well. One of the latest offerings, the Samsung G600, has undoubtedly fit the bill if the company is to be believed. It boasts of excellent features and a look that would melt many a mobile fanatic, but what can it really do? The Samsung G600 is extremely innovative and actually combines the two areas of technological advancement that Samsung is well known for – the digital camera and the mobile phone. However, it is the appearance of the Samsung G600 that will first catch your eye rather than the feature list. The Samsung G600 is undoubtedly sexy. It is sleek, exudes style and has a classic air that ensures that it will never go out of fashion. It is a slider and the motion is extremely smooth, unlike some of Samsung’s previous offerings that have felt like the top is about to slide off at any moment! The keypad is well spaced and the screen sits beautifully framed within the casing, which happens to be grey. Although this is a little unusual, it really does enhance he appearance of the handset so is definitely a strength of the design. However, no matter how good the appearance of the phone is, the overall appeal most definitely lies within the feature list, which is simply amazing! The connectivity is excellent, with stereo bluetooth and a USB port, and it has all of the features that now come as standard such as the web browser, organiser and excellent media player. However, the camera will ultimately blow you away. The Samsung G600’s camera was one of the first two 5MP cameras and certainly sets that tone well for those that have and are to follow. The camera has no faults at all. The high quality of images is simply outstanding but Samsung were not about to leave it there. The G600 also has an editing package on board so you can edit your photos until you are completely happy. The package and the camera itself are simple enough to use so you do not need a degree in technology to get it to work. There is also video functionality for you to tap into. However, not to be outdone by other brands, the Samsung G600 also has an excellent music player on board. Although its functionality is secondary to the camera, it is extremely easy to access and use and features good sound quality. It supports all of the major file types and also has an FM radio. As such, this is a great all round phone. Unlike other phones, there are very few issues with the Samsung G600. In fact, there are none at all that absolutely stand out. Some individuals may not like the keypad or the fact that the camera and music player are not given equal weight. However, you do have to look incredibly hard for a fault so instead of doing so you should just sit back and enjoy the functionality and style. Published at: https://www.isnare.com/?aid=306684&ca=Computers+and+Technology

Samsung U800 Mobile Phone Review – Work and Play With the Soul Phone

The Samsung U800 Soul is one of the new generation of Samsung phones and has made waves amongst those mobile aficionados that love to try out the new model on the block. Sleek and sexy, it has been designed to specifically combine work and play into one small but powerful package. With the ability to view documents and take stunning photos, it sounds to good to be true, but is it? The Samsung U800 Soul is extremely attractive to look at but exudes class, so much so that many individual users have fallen in love with it at first sight. It is an extremely slim bar phone that is easy to hold and just as easy to use. The 2″ TFT screen looks lovely and delivers crisp and clear images regardless of how bad the lighting is. As such, it is a fantastic phone for use regardless of where you are. However, it is the actual casing that sets the Samsung U800 Soul apart from the crowd because it is available in five colours – soul grey, platinum silver, amethyst violet, soul pink and classic black. It comes in a metallic finish that gives it a fashionable air without the colours actually making it look like a toy. When you look a little further below the surface, you will soon see that the features are pretty comprehensive. It is the 3MP camera that shines. The images it takes are extremely clear, which is highlighted by the fantastic display. The camera is enhanced by a built in LED flash and auto focus so you can ensure that you get the picture that you want. The 3MP camera also has another function that enhances the phone. You can use it to take part in a video call! This leads me on to some of the other nice touches in the Samsung U800 Soul. The connectivity is a very nice touch. It is a 3G phone, which works well within the functionality and usability of the handset itself. It has bluetooth, USB and WAP amongst others. There is also the seemingly standard FM radio. However, it is the Office document viewer and editor that add the final touch to the Samsung U800 Soul. It is incredibly easy to use and supported by the 1GB of inbuilt memory. The memory can also be supplemented with a MicroSD card so you can make sure that you have enough memory on there to suit all of your wants and needs. This obviously includes the ability to store images too. However, there are a few elements of the handset that re not so good. For example, the keypad is rather small so those of you with chunky fingers may not be able to manipulate the keys easily when they dial or text. This is the major issue concerning what is in the Samsung U800 Soul. However, there is also something missing and it is a notable absence. There is no music capability within the handset aside from the radio feature. This is an absolute must for many users and so would understandably put you off if you were one of them. Despite the absence of the music capabilities expected of the average mobile phone today, the Samsung U800 Soul is a genuinely good phone. It will certainly help you to work hard and play hard at the same time! Published at: https://www.isnare.com/?aid=311969&ca=Computers+and+Technology